LG Electronics India today launched the much-anticipated range of televisions in India featuring Artificial Intelligence (AI) ThinQ. Designed to bring a new level of convenience, enhanced connectivity and a more immersive TV viewing experiences, the new range includes various models under its OLED, Super UHD, UHD and Smart TV category.
With the α (Alpha) 9 intelligent processor powering the company’s market-leading OLED TVs the viewers can enjoy more realistic, accurate colors and improved image renderings from virtually any viewing angle. All of this is combined with the on-boarding of Dolby Atmos with object-based surround sound that beautifully captures the movement of every object in a scene. These televisions also support the full palette of HDR formats, including Dolby Vision, advanced HDR by Technicolor, HDR10 Pro, HLG Pro, creating a true cinematic experience at home.
With an addition of AI functionality in LG TVs, the consumers can directly speak into the remote to control TV functions and seamlessly discover and play content, control TV settings, manage schedules, access information and control compatible connected smart home devices including lighting and appliances like air conditioners, air purifiers, speakers among other devices that can connect to TV via Wi-Fi or Bluetooth.
On the occasion, Younchul Park, Director-Home Entertainment, LG Electronics India, said: “Artificial intelligence is definitely the road ahead for all our future products. AI functionality backed up with extensive research is incorporated in televisions with an aim of delivering a unique and more intuitive experience. As a matter of fact, we have taken a step ahead to democratise the AI function across our range of smart televisions. At LG our interest is in improving the user lifestyle and convenience.”
Key intelligent features
LG’s ThinQ offers an interactive experience in the new smart TV lineup through Natural Language Processing (NLP) that delivers intelligent voice-activated control and connectivity based on LG’s own deep learning technology, DeepThinQ. With a streamlined setup process, viewers can seamlessly connect to gaming consoles and external sound bars. Users can also search for information, by speaking directly into the remote control.
Other unique features include Mobile Connection Overlay that enables the customers to view both the mobile and television screens simultaneously. Customers can also access cloud photos and videos directly from LG TV. The 2-way Bluetooth feature on these televisions allow users to listen to the TV audio wirelessly on compatible audio device and connect the mobile with LG TV. The customers can also share smartphone screen with LG TV via Miracast and control the smartphone through LG Magic Remote.
Perfect picture quality
LG’s newest α(Alpha)9 intelligent processor provides true-to-life images with incredibly rich colors, sharpness and depth. A core element of the α9 processor is the four-step process of noise reduction that drastically reduces grain and banding noise.
The improved color correction algorithm allows for more natural colors by expanding the reference color coordinates seven-fold. α9 is designed to support high frame rate (HFR) for producing smoother and clearer motion images at 120 frames per second for better rendering of fast-action content such as sports and action movies. Because of the new image processor, 2018 LG OLED TVs can display any content at maximum quality for a truly spectacular viewing experience.
Maximizing Nano Cell with FALD backlight and α (Alpha) 7
By combining Nano Cell, FALD backlighting and the α (Alpha) 7 processor, LG’s 2018 SUPER UHD TV offers a host of technological advantages including deeper blacks, enhanced image rendering, improved shadow details and accurate color from wide viewing angles.
This year’s SUPER UHD TV with FALD allows for denser backlighting zones throughout the display, contrary to edge-lighting where backlights are positioned on the edges behind the TV panel. LG’s technology improves black levels and picture dimensions by independent control of LED light zones, improving shadow details and reducing light bleeding resulting in enhanced contrast and superb picture quality. Nano Cell Display reveals a billion lifelike colors, 64 times richer than conventional TV.
Best possible 4K cinema HDR experience
2018 OLED and SUPER UHD TVs from LG feature 4K Cinema HDR, which introduces a truly cinematic experience to the home, regardless of the format. The televisions add support for Advanced HDR by Technicolor, building on a legacy of supporting most major HDR formats, from the superior viewing experience of Dolby Vision to HDR10Pro and HLG (Hybrid Log-Gamma). Both 2018 OLED TVs and SUPER UHD TVs come with Dolby Atmos object-based surround sound for the best audio-visual experience possible.
The new range uses the latest webOS, user interface which provides seamless, intuitive navigation with Magic Remote’s scroll, gesture and voice commands. With the unique and compelling technological upgradations in the new TV range, the company has paved a new dimension for the field of smart technology. With these features the TV watching experience has been redefined and made more versatile.