SmartStateIndia
Experts View

5G will work as steroids for AR & VR

Mr. Parveez Nasyam, CEO & Managing Director – Xenium Digital Pvt. Ltd

We live and breathe in the era of ‘IOT’ (internet of things). Our lives are connected through the devices we use. The next generation of internet connectivity is due and the Gods of technology have blessed us with 5G.

The ‘fifth generation’ of the internet is way more complicated than it sounds as there are certain specifications and requirements that need to be met before the rollout happens. The only way that is possible, is when the giants of the industry work together to make it happen. Technologists are barely able to contain their excitement, as 5G will sends shockwaves in every industry that utilises the internet,healthcare, automobile, media, construction to name a few.

This will only help boost the experiential marketing scene as technologies using the internet will be benefitted tremendously. 5G will work as steroids for AR & VR, pumping them with network capabilities to stream live content in unimaginable resolutions. Video streaming sites will be able to support 3D and immersive content helping experiential marketing campaigns increase penetration in rural areas and multiplying reach. Integration of ‘AI’ (artificial intelligence) will be as seamless as buttering a slice of bread. AI will be able to track, adapt and deliver content faster than ever.

The IOT will be so deeply integrated into the core of systems in a household. Tracing the likes and dislikes of the member of a family will be possible with the flick of a switch. Immersive and mixed reality will not only be used for marketing but their adoption by major brands will propel the development of original tailored made content which can be dynamic and instantaneous, as 5G will provide zero
hang time in execution.

Many hardware companies have already teased concepts and glimpses of phones with 5G capabilities. Gadgets that can utilise 5G capabilities are very much under development, ‘Thalmic Labs’, backed by one of the leading ecommerce portals is on the verge of releasing smart glasses called ‘Focals’, that seamlessly integrate augmented reality in their device. Imagine walking down a street and being able to ID every
person that passes by you, looking at a building only to let the glasses scan a QR code or
logo of the brand automatically to display an ad on the glass. It won’t be the future, it is very
much possible today.

5G will not bring about a revolution, its benefits are miniscule, the only way 5G can have a
substantial impact on businesses is when it collaborates across industries and is utilised by
people in their everyday lives. Acceptance is a major factor here and costs will obviously
determine whether or not people wish to hop on the 5G bandwagon.

5G’s scope to enrich people’s life is without a doubt ‘unquestionable’. Dawn of the new age
of connectivity is imminent, but are we ready for it? Only time will tell.

Related posts

Bots are Taking Over the Internet, Why is it a Reason for Worry to Enterprises?

SSI Bureau

The AI Search Revolution: Why Digital Marketers & Brands Must Adapt or Risk Falling Behind

SSI Bureau

Artificial Intelligence – Trends to Watch

SSI Bureau

6 comments

Zgtrxu March 8, 2024 at 7:01 am

order atorvastatin 20mg generic buy atorvastatin online atorvastatin 80mg without prescription

Reply
Vnlxnb March 18, 2024 at 3:29 pm

generic ciprofloxacin 500 mg – order erythromycin generic erythromycin 500mg us

Reply
Awhvvl March 20, 2024 at 6:57 pm

ivermectin 12 mg – buy cefuroxime 250mg sale where to buy tetracycline without a prescription

Reply
Lbbaim March 23, 2024 at 11:08 am

oral furosemide 100mg – capoten 120mg us order capoten 25mg pill

Reply
Rkusko March 26, 2024 at 2:35 pm

glycomet 1000mg without prescription – lincomycin over the counter order lincomycin 500 mg

Reply
Tsytig March 26, 2024 at 5:04 pm

order zidovudine 300mg sale – allopurinol order

Reply

Leave a Comment

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More